Rethinking the Ethics of Sport Business Practices

Topics:
Business Ethics
Tags:
Advertising & Promotion,
Business Ethics,
Business Practice,
Ethics,
Leadership,
Management,
Marketing,
University Of South Australia
Source:
University of South Australia

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Overview: Modern sport is an industry that produces and sells major products and services, it is part entertainment, part commercial advertising, with each element based on the profit motive. Sport in the second millennium is recognised as a business and it therefore faces the challenges of conducting ethical transactions in a very competitive environment. This focus of this paper is on the ethical side of sport business practices.

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Format: PDF | Size: 100KB | Date: Mar 2003 | Pages: 15

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