Building Your Brand With Brand Line Extensions

Topics:
Brand Management,
Brand Strategy
Tags:
Brand,
Branding,
Iowa State University,
Marketing
Source:
Iowa State University

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Overview: This paper is the third in a five-part series on building and developing a brand in the market. The first paper outlined the importance of branding and the process of creating a brand for a new product, while the second paper examined flanker branding strategies. This paper continues with discussion of brand line extensions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 452KB | Date: Jun 2002 | Pages: 2

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