Direct Marketing - Getting Started
- Topics:
- Direct Marketing,
- Internet Advertising
- Tags:
- Advertising & Promotion,
- Direct Marketing,
- Iowa State University,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- Iowa State University
FREE Registration is required
Overview: Direct marketing involves selling products directly to the consumer in order to allow the producer the possibility of receiving a higher price. This usually involves three critical steps: making a direct connection to consumers; determining the consumer wants or needs; and offering products that meet those needs. Direct marketing may take many forms and usually includes a combination of techniques, such as selling to farmers markets, door-to-door sales, Internet marketing, direct sale to restaurants or institutions, and so on.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 96KB | Date: Jun 2004 | Pages: 2
People who downloaded this item also downloaded
 |
Selling Tips For Direct Sales Representatives |
|
Disadvantages Of An MLM Business Model |
|
Direct Selling As An Online Business |
 |
Business Consultant Agreement |
|
Sales 2.0 - Leveraging Web 2.0 to Sell |
