Selecting an Appropriate Pricing Strategy

Topics:
Competitive Pricing,
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Pricing,
Pricing Strategy,
University Of Missouri
Source:
University of Missouri

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Overview: The focus of this paper is the selection of an appropriate pricing strategy for value-added agricultural products. Selecting a pricing strategy for one's product is critical, because price is the most highly visible element of all marketing efforts. Consumers and competitors easily can access pricing information on goods sold at the retail level.

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Format: PDF | Size: 471KB | Date: May 2005 | Pages: 3

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