Pricing Strategies Over Alternative Distribution Channels: A Spreadsheet Student Assignment and Classroom Exercise

Topics:
Pricing Strategy
Tags:
Loyola University,
Marketing,
Marketing Research,
Pricing,
Pricing Decision,
Pricing Strategy,
Spreadsheet
Source:
Loyola University

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Overview: Pricing issues can be confusing to marketing students when considered for multi-channel and multi-tier systems in the context of marketing and financial goals, channel discounts, and push and pull promotions. This paper introduces a "what-if" spread sheet approach to teaching pricing decisions in "real world" situations. The model gives students experience with pricing decisions in a context that demonstrates consequences throughout the distribution channel. The model is applicable to many courses and requires limited preparatory and classroom time.

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Format: PDF | Size: 137KB | Date: Mar 2003 | Pages: 3

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