E-Branding for Vietnamese Enterprises and Suggestions for Curriculum Development in Marketing Science at Vietnam Commercial University

Topics:
Brand Strategy,
e-Business and e-Commerce,
Internet Advertising
Tags:
Brand,
Branding,
Internet,
Marketing,
Marketing Research
Source:
Vietnam Commerce University

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Overview: The theories and practices of branding are entering a new phase, one that capitalizes on the boldness of the Internet in conjunction with the insight of traditional marketing strategies. In the scenario of Information Revolution, brands building needs to work online as well as offline. The product or service needs to be able to exist across multiple platforms. An effective branding on the Internet is the key because of intangibility of the medium. In the absence of a physical product or service, a brand can help create an emotional relationship between the provider and customer.

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Format: PDF | Size: 204KB | Date: Apr 2005 | Pages: 7

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