The Farmapine Model: A Cooperative Marketing Strategy and a Market-Based Development Approach in Sub-Saharan Africa
- Topics:
- Marketing Strategy
- Source:
- Choices
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Overview: The main focus of this paper is to examine a marketing arrangement in Ghana-the Farmapine model-that has the potential of changing the industry structure and offering a means of realizing some of the potentials in the industry. Specifically, this paper examines the institutional arrangement behind the establishment of Farmapine and the inherent efficiencies in the model over existing arrangements. Secondly, this paper seeks to identify and discuss factors that will impact replication of the model by other producer groups in Ghana and other developing countries. To achieve the objectives of this study, 60 smallscale pineapple producers were surveyed, and information on their production and marketing activities was collected via questionnaires.
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Format: PDF | Size: 95KB | Date: Apr 2005 | Pages: 6
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