Two Avenues for Encouraging Conservation Behaviors
- Topics:
- Business Ethics,
- Change Management
- Source:
- Society for Human Ecology
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Overview: Environmental organizations and natural resource agencies often seek education and communication strategies to encourage effective conservation behaviors. This paper extends the discussion from the Conservation Psychology Dialogue in May 2002 to define two broad avenues for activities that may nudge individuals and society toward more responsible environmental behaviors: the specific route of changing behavior with social marketing tools and the general route of cultivating environmental literacy through educational programs. Behavior change strategies include: ways of tailoring a message to the audience, types of information to provide, and methods for creating commitment. Ideas for how to promote environmental literacy can be found in research concerning significant life experiences and environment-based education.
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Format: PDF | Size: 73KB | Date: Feb 2004 | Pages: 13
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