Sales Analytics for Sales Productivity
- Topics:
- CRM
- Source:
- Business Objects
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Overview: Revenues are down. Profitability has suffered. New customer acquisitions may have slowed to a trickle, and customer retention is in a downward spiral. But not everything is down in a so-called down economy. Pressure is up on sales managers to buck the trend and increase sales productivity. At the same time, sales departments are experiencing increases in the volume and complexity of sales information that resides in multiple Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications. Sales and customer relationship data has grown over the past few years to become one of the most valuable productivity assets - if only one could turn it into actionable customer intelligence.
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Format: PDF | Size: 330KB | Date: Nov 2003 | Pages: 14
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