How Is Consumer Behaviour Affected by Online Relationships?

Topics:
e-Business and e-Commerce,
Internet Market Research
Tags:
Consumer,
Cranfield University,
E-business/E-Commerce,
Internet,
Marketing,
Marketing Research,
Web Technology
Source:
Cranfield University

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Overview: This paper sets out to investigate whether consumer buying behaviour has changed or is changing because of the influence of online relationships between companies and consumers. It tests the generic and widely accepted five stage consumer buying model by looking at online consumer behaviour and attitudes, as observed by Marketing and E-commerce practitioners in detailed interviews and in the data they provided. The Internet has a role to play at every stage of the purchasing process, providing for a richer interaction between consumers and companies.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 230KB | Date: Nov 2001 | Pages: 27

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