Personalised Services and Promotions in Internet Retailing

Topics:
Direct and Indirect Sales Channels,
Internet Advertising
Tags:
Electronic Commerce,
Internet,
Online Retail,
Sales,
Sales Strategy
Source:
Athens University of Economics and Business

FREE Registration is required

Overview: The exponential growth and technological capabilities of the Internet and the World Wide Web as a new sales channel raise many questions about how to market on the Net. Issues of technology usage and user interface become critical as businesses and retailers attempt to exploit the boom in electronic commerce and marketing. Customisation and personalisation are extremely powerful magnets drawing customers to electronic commerce sites, and they differentiate electronic from traditional commerce, where such customisation is much harder to accomplish, or even infeasible. In this paper one examines the various aspects of personalisation one meets in online retail sites including a web site?s structure, content, recommendation features, advertising and promotions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 62KB | Date: Jun 2005 | Pages: 7

Top results from Direct and Indirect Sales Channels

Webcast Transform your Multi-Channel Customer Experience: Advantages of Customer Communications Management
White Paper Microsoft Unified Communications Datasheet: Smart Decisions for Extraordinary Times
White Paper Volume Activation Operations Guide
White Paper Oracle Business Brief - Keeping hold of your customers, especially in tough economic conditions
White Paper Enhance Customer Loyalty through Higher Responsiveness

» View all Direct and Indirect Sales Channels listings

Top results from Internet Advertising

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
White Paper Social CRM Comes of Age

» View all Internet Advertising listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).