Email Marketing: Permission to Pester
- Topics:
- Direct Marketing,
- Internet Advertising
- Source:
- Kingston University
FREE Registration is required
Overview: Email marketing is increasingly being recognised as an effective Internet marketing tool. This paper reviews the email marketing literature, and compares email marketing to other forms of direct and Internet marketing, identifying its key advantages. In the light of the growth of unsolicited email or 'Spam', the literature highlights the importance of obtaining recipients' Permission. The literature on permission marketing focuses on the nature of permission; there is little empirical research of consumer attitudes. This study extends research in this area by exploring consumer attitudes to a permission marketing email campaign and identifying success factors.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 234KB | Date: Jun 2002 | Pages: 16
People who downloaded this item also downloaded
 |
What Kind Of Web Site Does Your Business Need? |
|
Building an Email Marketing Strategy |
|
Email Marketing Strategies |
|
7 Tips to Increase Your Agency's Email Marketing Revenues |
|
Email Marketing How-to |
