Web Site Promotion Strategy

Topics:
Internet Advertising
Tags:
Management,
Millward Brown,
Strategy,
Web,
Web Site
Source:
Millward Brown

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Overview: A media strategy will be determined primarily by your target audience. Are you going to spend your promotional money entirely online, or some or all of it offline? It is interesting to see how many online brands are spending money in offline media. The decisions about where to advertise offline, which media to appear in and where to advertise online, are decisions for the media experts and will depend fundamentally on a precise understanding of the people you want to reach. This paper concentrates on the creative strategy for online advertising.

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Format: PDF | Size: 64KB | Date: Mar 2001 | Pages: 7

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