Is Your Online Marketing Working?

Topics:
Brand Management,
Internet Advertising,
Marketing Strategy
Tags:
Marketing,
Marketing Activity,
Marketing Research,
Millward Brown
Source:
Millward Brown

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Overview: In this paper, the WebATP provides the best available assessment of how marketing activities benefit the brand and company. It is a proven technique that can contribute at a fundamental level both to the tactical and strategic decision making. Given the value of the Advanced Tracking Program (ATP) Millward Brown pioneered, it is little wonder that over one-third of the top 100 advertisers in the US rely on Millward Brown to measure return on investment from their marketing activities. In sum, this can benefit the brand with WebATP insight by using those measurements to help one improve return from the online marketing investment.

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Format: PDF | Size: 60KB | Date: Mar 2001 | Pages: 8

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