Stage-Based Strategies for Marketing the Internet to Small Business

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Internet,
James Madison University,
Marketing,
Small Business,
Strategy
Source:
James Madison University

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Overview: Small business owners in increasing numbers recognize the advantages of an Internet presence. What, Why, and When Internet decisions of small business owners are made difficult by such factors as lack of information technology budgets inexperience hesitancy and fear of loss of control. Use of the Tran theoretical or stages of change model to assess the stage of readiness to establish a presence on the Internet is examined in this paper. Further the strategies that service providers may use in marketing their internet startup service to small business are discussed.

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Format: PDF | Size: 26KB | Date: Sep 2001 | Pages: 7

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