Internet Marketing: An Overview

Topics:
Internet Advertising,
Internet Market Research,
Marketing Communications
Tags:
Internet,
Internet Marketing,
University Of Mississippi
Source:
University of Mississippi

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Overview: Years of Internet marketing research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what has been done and what has not been done in the area. In doing so, the authors review existing findings ranging from the types of products on the Internet, the Internet as a marketing channel, the Internet as an advertising and communication medium, the Internet adoption, to the effect of the Internet on traditional markets. Based on the studies reviewed, implications are drawn for further theoretical and empirical investigations.

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Format: PDF | Size: 70KB | Date: Nov 2002 | Pages: 20

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