New Production Technologies for Building Broadcast Brands

Topics:
Brand Management,
Brand Strategy
Tags:
Brand,
Branding,
Director Of Marketing,
Marketing,
Pinnacle Systems Inc.
Source:
Pinnacle Systems

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Overview: This paper provides broadcast producers and engineers with the tools they need to understand the marketing director's brand goals, and how to institute methods and criteria for success. Broadcast marketing directors may also find it of interest as an expression of the methodology by which their vision is executed at the production level. This paper provides a brief introduction to branding concepts in order to provide a framework to understand production implications.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 76KB | Date: Jun 2005 | Pages: 6

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