Assessing the Role of Supply Chain Attributes in the Customer Value Proposition

Topics:
Customer Surveys,
Logistics Planning
Tags:
Components Industry,
Customer Satisfaction,
Enterprise Software,
Marketing,
Product Marketing,
Software,
Supply Chain,
Supply Chain Management (SCM),
University Of Houston
Source:
University of Houston

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Overview: Companies continue to rank customer satisfaction as a high priority. In an attempt to obtain customer satisfaction, companies often develop and identify customer requirements and then attempt to provide service levels that beat those requirements. This paper examines the relationship between customer satisfaction and customer loyalty in the supply chain. It also examines the importance of a variety of service attributes. The electronic components industry provides the basis for this analysis.

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Format: PDF | Size: 62KB | Date: May 2004 | Pages: 6

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