Product-Line Length as a Competitive Tool
- Tags:
- Product Line,
- Productivity,
- Stanford University,
- Tool
- Source:
- Stanford University
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Overview: The increasing number of consumer goods and services offered in recent years suggests that product line extensions have become a favored strategy of product managers. A larger assortment, it is often argued, keeps customers loyal and allows firms to charge higher prices. There is disagreement, however, to what extent a longer product line translates into higher profits. One develops an econometric model derived from a game-theoretic perspective that explicitly considers firms' use of product-line length as a competitive tool.
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Format: PDF | Size: 224KB | Date: May 2004 | Pages: 37
