Relationship Management, the Web and Organisational Performance in Australasia

Topics:
Business Models,
Organizational Effectiveness
Tags:
Channel Management,
Human Resources,
Marketing,
Performance,
Performance Management,
Relationship Management,
Web,
Workforce Management
Source:
Deakin University

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Overview: Relationship management practices, both traditional and employing the Web, were investigated and hypotheses tested concerning the influence of such practices on organisational performance. The reported study, conducted with a sample of Australasian organisations, finds that traditional and online relationship management constructs are discrete, and finds no significant direct influence of the use of relationship management on organisational performance, regardless of whether traditional means of relationship management are employed or the Web is used. It also reported that environmental turbulence does not moderate this relationship.

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Format: PDF | Size: 523KB | Date: Nov 2005 | Pages: 9

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