Branded Entertainment and the Rise of Explicit Program Integration
- Tags:
- Consumer Advocacy Group,
- Development Tools,
- Integration,
- Model,
- Programming,
- Software Development,
- Software/Web Development
- Source:
- Murdoch University
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Overview: As the traditional 30 second commercial comes under threat, the scale and scope of product placements embedded in television programming is escalating at a dramatic rate. New models of product placement are evolving which position brands at the centre of the narrative. Consumer advocacy groups are also demanding clear identification of sponsored content. Despite their disagreements, however, both champions for the new models and their critics reflect a future characterised by an increasing shift from implicit to explicit models of memory effects. Here one explores some of the implications associated with this transition and highlight the need for research positioned at the explicit end of this spectrum.
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Format: PDF | Size: 112KB | Date: Nov 2005 | Pages: 7
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