Evolutions of an Online Generation: Education, Industry and IMC

Topics:
Internet Market Research,
Marketing Communications
Tags:
Education,
Generation,
Industry,
Management,
Marketing,
Marketing Research,
Queensland University Of Technology,
Strategy
Source:
Queensland University of Technology

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Overview: This paper traces the evolutions of a new generation of students who are predominantly the 'Online generation'; explores the emerging impact of this generation on industry; identifies the changing role of education from traditional classroom to an online environment; and explores the contribution related to Integrated Marketing Communications (IMC). Educational requirements from a business perspective must incorporate global business demands; virtual learning environments progress the online generation towards a post-modern learning state. The central proposition of this paper is that the emergence of IMC in evolving industry practices is influenced by student generations who are producing a new paradigm of alignment between education and industry.

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Format: PDF | Size: 111KB | Date: Nov 2005 | Pages: 7

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