A Predictive Test of Pre-Testing Fundraising DM Materials

Topics:
Direct Marketing,
Internet Market Research
Tags:
Advertisement,
Direct Mail,
University Of South Australia
Source:
University of South Australia

FREE Registration is required

Overview: This research examines whether pre-testing as typically used in advertising, can identify the most effective fundraising direct mail. It replicates a study undertaken by the Advertising Research Foundation validating pre-test measures in a new environment, and extends it to confirm that false winners are not identified. The initial tests show promise for pre-testing in a fundraising Direct Mail (DM) setting.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 114KB | Date: Nov 2005 | Pages: 7

People who downloaded this item also downloaded

White Paper What Questions Should You Be Asking When You Follow Up On The Interview?
White Paper Top 10 Interview Dressing Tips
White Paper Lethal Job Interview Mistakes
White Paper Marketing And Sales Drive Fundraising
White Paper 5 Tips for Improving Direct Mail Fundraising Efforts

Top results from Internet Market Research

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
White Paper Should Your Email Live In The Cloud? A Comparative Cost Analysis
White Paper Beyond the Edge: High-performance content delivery enabled by the Limelight Networks XD Platform

» View all Internet Market Research listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).