Taking Care of Business: A Model for Raising Business Consciousness Among Design Students
- Topics:
- Innovation
- Tags:
- Asset Management,
- Business Operations,
- Leadership,
- Management,
- Model,
- Operational Planning,
- Oracle Corp.,
- Strategy,
- Student
- Source:
- Oracle
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Overview: The purpose of this paper is to initiate a constructive dialogue among design educators and practitioners on closing the gap between classroom and cubicle. A model is recommended for preparing students for the competencies and problems central to practice, organized around four topics: culture, leadership, strategy, and innovation. The goal is to improve upon current offerings for students in increasing their potential for influence in dynamic, cross-disciplinary contexts. Signs suggest the design profession moving towards becoming an integrative business process, from merely an industrial asset; the proposed model should prepare young designers for this transition.
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Format: PDF | Size: 160KB | Date: Aug 2003 | Pages: 8



