Title Life-Cycle Management for Book Publishers and Information Service Providers

Topics:
Electrical and Electronic,
Product Life Cycles
Tags:
Customer Relationship Management (CRM),
Enterprise Software,
Information Service,
Lifecycle Management,
mySAP,
mySAP PLM,
SAP AG,
Software
Source:
SAP

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Overview: In today's book publishing world, product life cycles are shorter and windows of opportunity for individual titles are smaller than ever before. And when it comes to defending or expanding market share, competition is fierce. To succeed in this tough environment, one has to launch the right products at the right time. And one has to identify and retain the best writers. The mySAP Product Lifecycle Management (mySAP PLM) solution is part of the SAP for Media set of solutions. With its powerful capabilities, mySAP PLM meets the precise needs of the book publishing industry.

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Format: PDF | Size: 145KB | Date: Aug 2005 | Pages: 4

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