1497

The Discipline of Product Management

Topics:
Electrical and Electronic,
Product Development and Design
Tags:
Business Operations,
Management,
Marketing,
Phillip J. Windley,
Product Development,
Product Management,
Product Marketing,
Research & Development,
Strategy
Source:
Phillip J. Windley

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Overview: Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be sure, a base technology is at the heart of the product, but product development ensures that the customer's voice is not lost in the rush to an exciting technology. Product development adds things like pricing, marketing, and customer support to the technology to create a complete product. This paper discusses the product management discipline and how it can be applied to creating a customer driven IT organization.

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Format: PDF | Size: 191KB | Date: Jun 2002 | Pages: 9

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