"Say What You See": Preliminary Observations on the Role of Spatial Cognitive Mapping in Retail Locational Planning

Topics:
Marketing Strategy,
Retail Advertising
Tags:
Location,
Marketing,
Marketing Research
Source:
Manchester Metropolitan University

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Overview: It has become apparent in recent years that the planning and management of location has become increasingly important to outlet-based retail and service organisations. This paper seeks to explore how locational decision-makers visualise potential retail locations through a preliminary discussion of the role of spatial cognition and cognitive mapping. For business in general or in retail marketing in particular. This is despite the fact that awareness of the geographic dimension to data, and the subsequent mapping of such data, can aid a number of crucial retail marketing decisions pertaining to store location, including the position of customers, catchment delimitation and differential merchandising practices across locations.

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Format: PDF | Size: 74KB | Date: Jul 2001 | Pages: 23

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