Can You Call It a Focus Group?

Topics:
Decision making,
Focus Groups
Tags:
Focus Group,
Marketing,
Marketing Research,
U.S. Department Of Agriculture
Source:
U.S. Department of Agriculture

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Overview: The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community leaders. Appropriate use of focus groups can lead to high quality information for high quality decision-making. Basic considerations addressed here provide a framework for understanding and assessing the appropriate uses of focus groups.

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Format: PDF | Size: 464KB | Date: May 2004 | Pages: 4

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