2006 Marketing Planning Kit: Tools to Evaluate Your Marketing Mix and Plan Effective Marketing Strategies - New Tips and Information on Engineering and Marketing Trends for 2006

Topics:
Marketing Strategy
Tags:
GlobalSpec,
Marketing,
Marketing Research,
Marketing Strategy,
Tool
Source:
GlobalSpec

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Overview: Over the last few years, a dramatic change in the component research and sourcing behavior of engineers has led many suppliers to take a closer look at their marketing strategies. With increasing pressure from executives to account for marketing expenditures, marketers are intent on measuring ROI of marketing programs, increasing the number of qualified leads and raising their company's visibility in the marketplace. The purpose of this paper is to help you evaluate the effectiveness of the current marketing choices, calculate ROI on marketing programs, understand changes in the marketing climate and plan more effective lead generation strategies for 2006.

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Format: PDF | Size: 286KB | Date: Nov 2005 | Pages: 8

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