Search Engine Marketing: Your Questions Answered

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
GlobalSpec,
Search,
Search Engine,
Search Engine Marketing
Source:
GlobalSpec

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Overview: Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex business. The constantly changing search engine landscape can be confusing and intimidating. Page optimization, pay-per-click keyword ads, pay for inclusion in search engines and other tactics must be carefully evaluated and frequently adjusted as search engine rules change and results vary.

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Format: PDF | Size: 189KB | Date: Jun 2005 | Pages: 13

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