Effective Dot-Org Website Marketing: Introduction to Search Engine Optimization
- Tags:
- Branding,
- Isovera,
- Marketing,
- Marketing Research,
- Organization,
- Search,
- Search Engine,
- Search Engine Optimization
- Source:
- Isovera
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Overview: If well executed, Search Engine Optimization can drive a large quantity of high-quality traffic to the site. In addition to its inherent usefulness, it is a vital foundation upon which one can launch more extensive marketing and branding campaigns. A user may see the organization's banner advertisement or hear a radio add; they will likely remember the name of the organization or what one does before they remember the URL. What the user will likely do in these circumstances, then, is go to their favorite search engine and enter keywords that reference either the name of the organization or what the organization does.
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Format: PDF | Size: 30KB | Date: Oct 2001 | Pages: 6
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