netStride White Paper: The Case for Search Engine Marketing

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
Internet,
netStride Internet Solutions,
Search,
Search Engine,
Search Engine Marketing,
Web Site,
Web Site Development
Source:
netStride Internet Solutions

FREE Registration is required

Overview: Search Engine optimization is the process of structuring, or re-structuring a website for optimal indexing by search engine technology. Simply put, structuring a website's code and visible attributes so that search engines can find, read, and index the pages so that the site is found when relevant keywords are used in a search query. Statistical data makes it clear that as the web continues to mature and evolve, search engine use will continue to increase if only out of sheer necessity in order to efficiently process and serve the expanding number of website pages. Likewise, search engine technology will continue to evolve in response to this exponential expansion of the Internet.

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Format: PDF | Size: 103KB | Date: Aug 2004 | Pages: 7

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