Minimizing the Impact of Website Content/Design Changes on Brand Visibility in Google

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
Brand,
Google Inc.,
iProspect,
Search,
Search Engine,
Web Site
Source:
iProspect

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Overview: In the past, iProspect has contacted search engines on behalf of clients to request priority crawling of their site due to a domain change, and many times (depending on the size and stature of the brand), iProspect has received a favorable response. Again, even if the search engines were to re-visit and re-index the new site, the site will lose rankings and traffic if ALL of the links that pointed to the old site don't to point to the new site. Subsequently, the search engines must index all of those links so that they can calculate and record the link popularity. Google and all other search engines can only consider links that they have recorded.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 142KB | Date: Oct 2004 | Pages: 4

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