iProspect Natural SEO Outsourcing Study

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
Business Operations,
iProspect,
It Operations,
Marketing,
Marketing Research,
Outsourcing,
Outsourcing & Subcontracting,
Search,
Search Engine Optimization
Source:
iProspect

FREE Registration is required

Overview: The iProspect Natural SEO Outsourcing Study finds that a majority of search marketers - who outsource the management of their natural search engine optimization (SEO) to an SEM firm - encounter obstacles that prohibit them from implementing the changes to their websites recommended by their SEM vendors. The most frequent, among numerous, obstacles encountered by marketers are lack of internal human resources and lack of outsourcing budget - both of which are experienced even more frequently by larger companies and those with larger online marketing budgets. The study also uncovers that roughly half of search marketers underestimate the amount of resources required to implement those recommendations.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 324KB | Date: Aug 2005 | Pages: 13

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