Search Engine Marketing Ethics: Adhere to the Highest Standard

Topics:
Business Ethics,
Marketing Strategy,
Search Engine Optimization
Tags:
Internet,
iProspect,
Search,
Search Engine,
Search Engine Marketing,
Web Site,
Web Site Development
Source:
iProspect

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Overview: The company has invested untold time and resources to create its brand image - both online and offline. And just as participating in unethical sales, marketing and advertising practices offline can result in negative publicity, sanctions by trade organizations, or actions by government/law enforcement authorities - unethical online tactics (particularly search engine optimization) can significant damage the online brand. Search engines regularly monitor websites for the use of certain techniques that cross the line into areas they view as unethical - and will ban those websites from their index, rendering them invisible to the search engine user.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 138KB | Date: Nov 2004 | Pages: 4

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