iProspect Outsourced SEO Metrics ROI Study
- Tags:
- Finance,
- Search Engine,
- Search,
- Roi/Tco,
- ROI,
- Paid Search Advertising,
- Paid Search,
- Marketing Research,
- Marketing,
- Managerial Accounting,
- ...
- Source:
- iProspect
FREE Registration is required
Overview: The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers who outsource the management of their natural search engine optimization (SEO) to an SEM firm - who also participate in paid search advertising and can measure the return on investment of both their SEO and paid search advertising - net a higher ROI from SEO than from paid search advertising. Though probably not surprising to more seasoned, and more sophisticated search marketers, this finding may, however, surprise those who would assume that due to the pure raw number of marketers participating in paid search advertising, compared to the much smaller number participating in natural SEO, that paid search would be a more productive channel.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 285KB | Date: Aug 2005 | Pages: 10
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