Search Engine Optimization: Maximizing Your Website's Online Presence

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
eXubrio,
Internet,
Marketing,
Marketing Research,
Search,
Search Engine,
Search Engine Optimization,
Web Site,
Web Site Development
Source:
eXubrio

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Overview: Using pay-per-click services intelligently can substantially improve the business generation potential of the web site. But there's another way to maximize the dollars one invests in Web advertising - and in the Website. It's called Search Engine Optimization or SEO, and it should be a critical component of any organization's Web marketing plan. With SEO, the goal is to get search results on the first page of a search query report, without paying for the listing.

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Format: PDF | Size: 201KB | Date: Jul 2004 | Pages: 13

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