The IdeaBridge White Paper Series: Sales Growth Workshop
- Topics:
- Marketing Strategy
- Tags:
- IdeaBridge,
- Marketing,
- Marketing Plan,
- Sales,
- Sales Force Management,
- Sales Plan,
- Sales Strategy
- Source:
- IdeaBridge
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Overview: The Marketing Plan is one of a company's most important documents. Properly developed and executed, a Marketing Plan will outline when expenditures will be incurred, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made. A Sales Plan defines the analysis, planning, implementation, goals and objectives of a company's sales activities. However, many companies will produce a Marketing Plan and neglect to devote adequate resources to establishing a detailed Sales Activity Plan.
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Format: PDF | Size: 475KB | Date: Dec 2001 | Pages: 50
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