Convergence - Making Sense of the New Landscape

Topics:
Internet Advertising
Tags:
Consumer Electronics,
Convergence,
Game Players,
Internet,
Personal Technology,
Roy Morgan Research
Source:
Roy Morgan Research

FREE Registration is required

Overview: Not so long ago, if one wanted to introduce a new product or brand into the marketplace, one could almost guarantee to reach 90% of Australia's population by doing a Sunday Night "Road block" - that is, advertise at the same time on Channel 7, 9 and 10 during the Sunday night movie. Then came the Internet, Pay-TV, DVDs, PlayStations, Palm Pilots, I-pods, etc. The last 10 years have seen dramatic change in media - predominantly focused on Internet take-up.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 626KB | Date: Aug 2005 | Pages: 15

People who downloaded this item also downloaded

White Paper Film Rentals And Procrastination
White Paper The "Quad Play" - The First Wave Of The Converged Services Evolution
White Paper Brand Personality Creation Through Advertising
White Paper "Future Mobile Entertainment Scenarios"
White Paper The New Global Telecommunications Industry & Consumers

Top results from Internet Advertising

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
White Paper Social CRM Comes of Age

» View all Internet Advertising listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).