Advertising-Adverteasing-Advertiring?: What Sort of Roi Can You Expect From Print Advertising - Unless Your Ad Performs?

Topics:
Print Advertising
Tags:
Advertisement,
Print Advertising,
ROI,
Roy Morgan Research
Source:
Roy Morgan Research

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Overview: In order to determine how to create an effective advertising campaign decision makers in the industry use a range of measures to try to predict the outcome of the campaign. Those who make decisions each year about where to place billions of dollars in advertising have focussed in the past primarily on audience or 'Opportunity-to-see' measures - the task being to create the chance that the target audience will see the advertisement with the assumption that everything else will run its course. Audience reach measures have been used to determine how many people see the advertising and how often.

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Format: PDF | Size: 937KB | Date: Oct 2005 | Pages: 12

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