Minnesota Public Radio: Marketing and the Internet
- Topics:
- Internet Advertising
- Source:
- Minnesota Public Radio
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Overview: Minnesota Public Radio's (MPR) Internet marketing efforts were moved to the organization's Marketing Division in July 2000. Coming from the New Media Division, senior management challenged the marketing staff to integrate both offline and online marketing channels, campaigns and messages to present a strong brand. This paper looks at what MPR has learned about Internet marketing to its regional audiences. It includes a discussion of the Internet marketing process and a review of Internet marketing tools that support each process.
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Format: PDF | Size: 205KB | Date: Jan 2002 | Pages: 7
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