Interactive Marketing: Something Old, Something New...

Topics:
Internet Advertising
Tags:
Banner Advertisement,
Marketing,
Marketing Research,
Websolvers
Source:
Websolvers

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Overview: On-line marketing is still evolving?but just as essential to the success of your Website. The most pervasive on-line form is the banner ad, which is actually a hold-over from traditional, print advertising (though with rich media/flash animation, banner ads are finally starting to come in to their own). As part of an overall multimedia marketing campaign, banner ads can be quite effective. But they are certainly not the be-all or end-all of on-line marketing. By integrating the old and the new in a strategically sound and targeted way, you can make the most of any budget and make your Website a site to be seen.

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Format: PDF | Size: 38KB | Date: Dec 2000 | Pages: 4

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