Best Practices: What You Need to Know to Successfully Launch a Call Tracking Program

Topics:
Marketing Strategy,
Search Engine Optimization
Tags:
Advertising & Promotion,
Best Practice,
Call,
eStara Inc.,
Marketing,
Pay-per-call Advertising
Source:
eStara

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Overview: Call tracking technology, pay for performance and pay per call pricing services offer publishers, search engines and lead generation marketers promising new ways to demonstrate value and generate revenue. In this white paper one will learn "Best practices" based on real-world call tracking implementations, including the key technology advances one need to make your local call tracking campaign a success, the three different revenue generation models that can make call tracking programs work for one, and the "Six key questions" one should ask any call tracking or pay per call service provider.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,423KB | Date: Aug 2004 | Pages: 9

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