Building Business-to-Business Marketing Skills to Increase Your Company's Sales
- Topics:
- Marketing Strategy,
- Staff Training
- Tags:
- B2B,
- BMI,
- Business Marketing Institute,
- E-business/E-Commerce,
- Internet,
- Marketing,
- Marketing Research,
- Sales
- Source:
- BMI
FREE Registration is required
Overview: Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products in business-to-business, technical, and industrial marketplaces. The Business Marketing Institute's Marketing Skills Assessment (MSA), Marketing Skills Builder (MSB), and Marketing Skills Certification (MSC) are the most effective tools available for helping you to assess and measure the background knowledge and skill levels of all marketing managers and staff in your company.
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Format: PDF | Size: 817KB | Date: Jul 2005 | Pages: 8
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