Guidance for Food Advertising Self-Regulation

Topics:
Internet Advertising,
Marketing Communications
Tags:
Advertisement,
Food,
Food & Beverage,
Food Advertising,
Manufacturing,
Self-regulation
Source:
Council of Better Business Bureau

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Overview: In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the National Advertising Review Council (NARC) Board of Directors has published this white paper. This white paper documents ongoing self-regulatory efforts, publicizes the existing decisions that have been made in the category of food advertising and provides an historical overview with representative examples from over 900 cases and inquiries on food and nutrition advertising by Children?s Advertising Review Unit (CARU) and National Advertising Division (NAD). It also includes a section on current developments that synthesizes CARU's principles, guidelines and decisions related to food advertising to children.

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Format: PDF | Size: 551KB | Date: May 2004 | Pages: 92

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