Spotmedia Introduces New Approach to Retail Advertising and Communications With the Initiation of Digital Signage for Azizia-Panda Supermarkets in Saudi Arabia

Topics:
Internet Advertising,
Retail Advertising
Tags:
Retail Advertising,
Saudi Arabia,
Scala,
Software Solution,
Spotmedia,
Supermarket
Source:
Scala

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Overview: Azizia-Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a project of such a kind in Saudi Arabia, and currently runs at eleven of Panda's retails stores located in Jeddah, Riyadh, Mecca and Dammam. Spotmedia is responsible for the content that is displayed and also oversees the operations of the In- Store Channel, via alliance with Click Grafix; a software solutions provider for video and multimedia broadcasting, to provide software solutions and technical consultancy.

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Format: PDF | Size: 125KB | Date: Jul 2004 | Pages: 2

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