How InfoChannel Works Abridged

Topics:
Internet Advertising
Tags:
Advertising & Promotion,
Games,
Leadership,
Management,
Marketing,
Personal Technology,
Scala
Source:
Scala

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Overview: In a world full of TiVos, where viewers get a fiendish pleasure out of zapping commercials at every chance, it's not the same old game for Madison Avenue anymore. The fragmentation of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a pretty simple mass market. The rules have now changed. Realities in 2005 are forcing everyone to "Think outside the house". Fortunately, there is a way to reach your audience that is exploding today. It's called Dynamic Digital Signage and Scala is the recognized leader in the industry. To take the mystery out of Digital Signage Networks this paper will address the question posed to Scala personnel almost everyday - How Does InfoChannel Work?

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Format: PDF | Size: 741KB | Date: Aug 2005 | Pages: 41

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