Project Portfolio Management for New Product Development: Tracking the Project Cycle from Idea to Launch

Topics:
Brand Management,
Brand Strategy,
Business Process Management,
Competitive Strategy,
Knowledge Management,
...
Tags:
APQC,
Project Portfolio Management,
Project Management,
Product Marketing,
New Product Development,
Marketing,
Management,
It service Management,
It Operations,
Tools & Techniques
Source:
APQC

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Overview: Besides being relevant to professional services organizations (PSO) and internal information technology (IT) departments, project portfolio management (PPM) software is applied in multiple vertical markets in the area of new product development (NPD). In industries ranging from manufacturing and high technology to consumer goods and biotechnology, PPM solutions help manage the corporate objectives associated with NPD projects.

This article from Technology Evaluation Centers, sponsored by APQC, examines the features and benefits of PPM in the NPD arena, as well as some of the vendors that provide specific functionality for this growing market segment.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Jan 2006 | Pages: 6

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