Tobacco Point of Sale Advertising Increases Positive Brand User Imagery

Topics:
Brand Management,
Brand Strategy,
Point of Sale
Tags:
Advertisement,
Brand,
Tobacco,
User Imagery
Source:
Curtin University of Technology

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Overview: There have been numerous studies of the impact of tobacco media advertising and other promotions on adolescents. However there are few studies that have attempted to assess the potential impact of point of sale tobacco advertising. This study shows that point of sale tobacco advertising has the potential to increase significantly positive brand user imagery, and hence not only adds to long term user imagery, but would increase the likelihood of impulse purchasing.

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Format: PDF | Size: 180KB | Date: May 2005 | Pages: 5

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