Focus Groups vs. User Studies
- Topics:
- Focus Groups
- Tags:
- Business Operations,
- Focus Group,
- Marketing,
- Marketing Research,
- Product Development,
- Research & Development,
- User Study,
- Zanzara
- Source:
- Zanzara
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Overview: This paper tells about focus group and user studies. The focus group which is also known as a marketing focus group, is a group brainstorming session run by a moderator. The marketing person works to get the group to discuss how a product might make them feel - to guide marketing and advertising decisions - just as much as what the product needs to do. User studies are one-at-a-time working sessions run by a usability professional. The usability pro works to find the points where the user feels frustrated in using the product - to guide product development decisions - as well as the points where the user achieves success in completing a task.
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Format: PDF | Size: 147KB | Date: Mar 2001 | Pages: 5
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